Seminar Selling Is a Method of Personal Selling in Which

question 225

Multiple Choice

Seminar selling is a method of personal selling in which

• A) the company provides a free audit of the buyers' purchase behaviors to identify any weaknesses and then provides formal training on more effective buying behaviors.
• B) a group of the organization's R&D personnel conducts a product demonstration and training seminar for all major customers.
• C) salespeople and other company resource people meet with buyers to discuss problems and opportunities.
• D) a company sales team conducts an educational program for a customer's technical staff to describe state-of-the-art developments.
• E) a company selling services tries to overcome the problems associated with the intangibility of service.

---

Definitions:

Hedonic Adaptation

The observed process of becoming accustomed to a new situation or stimulus, causing the emotional effects of that stimulus to diminish over time.

Fancy Dinner

An elaborate or formal evening meal, often involving multiple courses and sophisticated cuisine.

Mood

A temporary state of mind or feeling that influences an individual's emotional state.

Slippery Slope

A logical fallacy or argument that suggests a small first step leads to a chain of related events culminating in a significant (usually negative) effect.