The Search for and Qualification of Potential Customers During the Personal

question 286

Multiple Choice

The search for and qualification of potential customers during the personal selling process is referred to as

• A) prospecting.
• B) customer mining.
• C) lead initiation.
• D) cold calling.
• E) filtering.

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Definitions:

Impasto

A painting technique where paint is applied thickly to a surface, creating texture and a sense of three-dimensionality.

Painting Technique

The methodology or specific approach an artist uses when applying pigment to a surface, involving a variety of tools, mediums, and styles to achieve desired effects.

Chromatic Abstractionism

An artistic movement that focuses on the use of intense colors in abstract works, often to evoke emotions or express non-objective realities.

Color Fields

A style of abstract painting characterized by large, solid colors spread across or within a canvas, emphasizing the overall impact of color.