All of These Are Output-Related Measures Used in Quantitative Assessments

question 116

Multiple Choice

All of these are output-related measures used in quantitative assessments of sales performance exceptwhich?

• A) new accounts generated
• B) dollar or unit sales volume
• C) sales of specific products
• D) selling expense related to sales made
• E) current sales ratio

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Definitions:

Adaptive Selling

A sales technique where the salesperson adjusts their selling behavior based on the nature of the sales situation and the customer's needs.

Need-Satisfaction

A marketing concept focusing on identifying and fulfilling the specific needs or desires of customers to enhance satisfaction and loyalty.

Selling Situation

The environment and context in which a sales transaction takes place, including factors like customer needs, competition, and market conditions.

Adaptive Selling

A personalized approach to sales that involves altering sales techniques based on the behavior and needs of individual customers.