Procter & Gamble (P&G) Is a Consumer Packaged Goods Company

question 294

Multiple Choice

Procter & Gamble (P&G) is a consumer packaged goods company where innovation is a key competitive advantage. This allows the firm to develop products like Tide Pods and Cascade Platinum that consumers love. P&G also uses its marketing expertise to develop unique product placements on television shows that highlight its brands. A SWOT analysis for P&G would indicate that innovation in product design and marketing is a(n) ________ for the firm.

• A) a strength
• B) a weakness
• C) a threat
• D) an opportunity
• E) a problem

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Definitions:

Reality Principle

A psychoanalytic concept that represents the ability of the mind to assess the external world and act upon it accordingly, as opposed to acting on the pleasure principle.

Freud

An Austrian neurologist and the founder of psychoanalysis, known for his theories on the unconscious mind, developmental stages, and defense mechanisms.

Ego

Refers to the part of the mind that mediates between the conscious and the unconscious and is responsible for reality testing and a sense of personal identity.

Reality Principle

The concept in psychoanalytic theory that the mind functions to mediate between the demanding needs of the id and the external real world.