The Objective at the ________ Stage of the Personal Selling

question 161

Multiple Choice

The objective at the ________ stage of the personal selling process is to convert a prospect into a customer by creating a desire for the product or service.

• A) presentation
• B) approach
• C) follow-up
• D) preapproach
• E) close

Understand the concepts and significance of superordinate goals in conflict resolution.

Recognize the role of social psychologists and their study on human thoughts, feelings, and behaviors.

Identify the effects of stereotypes, prejudices, and mirror-image perceptions on group dynamics.

Analyze the influence of shared crises and threats on intergroup relations and prejudice.

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Definitions:

Compound Yield

The rate of return on an investment or loan, considering the effect of compounding interest.

Coupon Bond

A debt security that pays the investor periodic interest payments called coupons and returns the principal at the end of the maturity.

Par Value

Par Value is the face value of a bond or stock as stated by the issuer, which might not reflect its market value.

Yield To Maturity

The total return expected on a bond if held till its maturity date, including both interest payments and capital gains or losses.