As a Performance Measure for Social Networks, Share of Voice

question 75

Multiple Choice

As a performance measure for social networks, share of voice is

• A) the number of comments users are making on a product or a brand.
• B) the percentage of comments users are making on the unique videos posted about a product or brand.
• C) the brand's percentage of all the online social media chatter related to a product category or topic.
• D) the number of users tweeting about a brand or product.
• E) the number of users chatting online about a brand or product.

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Definitions:

ROA

Return on Assets; a financial ratio indicating how profitable a company is relative to its total assets.

ROE

Return on Equity, a measure of financial performance calculated by dividing net income by shareholders' equity, indicating how well a company uses investments to generate earnings growth.

Times-Interest-Earned Ratio

This financial metric measures a company's ability to meet its debt obligations based on its current income, calculated by dividing earnings before interest and taxes (EBIT) by interest expenses.

Net Increase

The difference between the current period's value and the previous period's value when the current period's value is greater than the previous one.