As a Performance Measure for Social Networks, Share of Voice

question 75

Multiple Choice

As a performance measure for social networks, share of voice is

• A) the number of comments users are making on a product or a brand.
• B) the percentage of comments users are making on the unique videos posted about a product or brand.
• C) the brand's percentage of all the online social media chatter related to a product category or topic.
• D) the number of users tweeting about a brand or product.
• E) the number of users chatting online about a brand or product.

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Definitions:

Charles Horton Cooley

an American sociologist known for his work on the looking-glass self, which describes the process by which individuals form their self-image through how they believe others view them.

Twenty Statements Test

A self-assessment tool used in social psychology which asks respondents to complete the sentence "I am..." twenty times to assess their self-conception.

Zoroastrian

A follower of Zoroastrianism, one of the world's oldest monotheistic religions, founded by the prophet Zoroaster in ancient Iran.

Group Membership

The affiliation or inclusion of individuals within a group, which affects their identity and social interactions.