Snapchat Recently Released a Link to an Augmented Reality Image

question 38

Multiple Choice

Snapchat recently released a link to an augmented reality image of Michael Jordan, which showed the basketball player wearing the newest model of sneakers.Users could then "walk around" Jordan, view the product, and tap into the Snap Store to make a purchase. This is an example of

• A) social commerce technologies.
• B) a database.
• C) an algorithm.
• D) webrooming.
• E) customerization.

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Definitions:

Liabilities Section

Part of a balance sheet that reports obligations the company owes to outside parties, including debts, loans, and other financial obligations.

Effective Interest Method

A technique used in accounting to allocate the interest expense or income over the life of a financial instrument such as a bond or a loan.

Bond Premium

The amount by which the market price of a bond exceeds its face value, often because it offers an interest rate higher than the current market rates.

Callable Bond

A type of bond that gives the issuer the right to repay the bond before its maturity date at a predetermined call price.