A Board of Directors of an Organization

question 124

Multiple Choice

A board of directors of an organization

• A) represents the functional level.
• B) oversees the three levels of strategy.
• C) is equivalent to the corporate level.
• D) reports to the CEO.
• E) represents the strategic business unit level.

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Definitions:

Recent Decades

A term referring to the relatively immediate past, often used to describe changes or trends over the last 20 to 30 years.

Economic Situation

Macroeconomic factor that affects the way consumers buy merchandise and spend money, both in a marketer’s home country and abroad; see also inflation, foreign currency fluctuations, and interest rates.

Target Markets

Specific groups of consumers at which a company aims its products and services, identified by various demographic, geographic, and psychographic factors.

Factors

Elements or circumstances that contribute to a result or are considered in a decision-making process.