All of These Statements Are True About Using Sex Appeals

question 185

Multiple Choice

All of these statements are true about using sex appeals in advertising except which?

• A) Sexual content is most effective when there is a strong fit between the use of a sex appeal in the ad and the image and positioning of the brand.
• B) Sex appeals increase attention by helping advertising stand out in today's cluttered media environment.
• C) Sexual content in ads does not always lead to changes in recall, recognition, or purchase intent.
• D) Sex appeals can be found in almost any product category, from automobiles to toothpaste.
• E) Advertisers must be sure that a sex appeal is strong enough to get the audience's attention but not so strong that it will lead them to tune out the message.

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Definitions:

Biological pH

The measure of acidity or alkalinity within living organisms or biological systems, crucial for maintaining homeostasis and enzymatic activities.

Positively Charged

Having a net positive electric charge due to the loss of electrons or an excess of protons.

Side Chain

The group of atoms attached to the main chain or backbone of a molecule, which can influence the molecule's properties and reactivity.

L-Tryptophan

An essential amino acid used by the body to produce serotonin, vital for normal sleep and mood.