Figure 2-5 -Quadrant D in Figure 2-5 Above Represents the Marketing Strategy

question 33

Multiple Choice

Figure 2-5
-Quadrant D in Figure 2-5 above represents the marketing strategy of

• A) market penetration.
• B) product penetration.
• C) market development.
• D) product development.
• E) diversification.

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Definitions:

Absolute Threshold

The minimum amount of sensory stimulation that can be detected 50% of the time.

Difference Threshold

A measure of the smallest increase or decrease in a physical stimulus that is required to produce a difference in sensation that is noticeable 50% of the time.

Psychophysical Threshold

The minimum level of stimulus intensity perceived by the sensory system.

Just Noticeable Difference

The smallest difference in stimulation required to detect a change in sensory inputs, also known as the difference threshold.