Market Segmentation Refers to

question 121

Multiple Choice

Market segmentation refers to

• A) identifying small groups of customers with dissimilar needs.
• B) aggregating prospective buyers into groups and selecting only those whose needs cannot be met by competitors' products.
• C) aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
• D) aggregating different products into more reasonable product groupings to better serve consumers' needs.
• E) those characteristics of a product that make it superior to competitive substitutes.

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Definitions:

Contingent Consideration

An obligation to transfer additional assets or equity interests if certain predefined conditions are met post-acquisition.

Equity

The residual interest in the assets of an entity after deducting liabilities, representing the ownership value held by shareholders.

Fair Value

The figure that represents either the income from an asset sale or the expense for settling a liability during a coordinated trade between market participants on the agreed upon date of appraisal.

Fair Value

An estimation of the price at which an asset or liability would be willingly exchanged between market participants at an arm's length transaction.