In a ________, the Test Ad Is Placed in a Collection

question 13

Multiple Choice

In a ________, the test ad is placed in a collection with several other ads, and consumers are asked to read through the collection. Afterward, subjects are asked for their impressions of the ads on several evaluative scales.

• A) theater test
• B) range test
• C) group test
• D) portfolio test
• E) jury test

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Definitions:

Analysis of Resistance

A process in psychoanalysis aimed at understanding a patient's opposition to discussing certain thoughts, experiences, or emotions.

Free Association

A psychoanalytic process where the patient speaks freely about thoughts, feelings, or images that come to mind, used to uncover unconscious desires or conflicts.

Analysis of Transference

A psychoanalytic process that examines the redirection of a patient's feelings for a significant person to the therapist, revealing unresolved conflicts.