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Apple, a Multimarket, Multiproduct Firm, Manufactures and Markets Apple Watch

question 138

Essay

Apple, a multimarket, multiproduct firm, manufactures and markets Apple Watch, iPods, iPhones, and iPads as a portfolio of businesses. At what organizational level does Apple set the strategic direction for these businesses to create customer value?


Definitions:

Voice Effect

The influence or impact that a person's voice has on the listener's perceptions, emotions, or behaviors.

Directive Management Style

A management approach where decisions and processes are predominantly guided by one or few leaders, minimising team input.

Recency Errors

A bias in evaluation where the most recent information or events are given more weight than earlier data.

Human Factors Psychologists

Specialists who study how people interact with machines and technologies in order to design safer and more efficient systems and products.

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