Nabisco Used a Freestanding Rack in the Shape of a Bus

question 112

Multiple Choice

Nabisco used a freestanding rack in the shape of a bus to promote its Ritz and other cracker products. The goal of the sales promotion was to maximize consumers' attention to lunch box and after-school snacks. The "bus," which provided storage for the featured products, was placed in a high-traffic area of U.S. grocery stores. This type of sales promotion is referred to as a

• A) sample.
• B) freestanding insert.
• C) point-of-purchase display.
• D) premium.
• E) deal.

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Definitions:

Amphetamine

A type of stimulant medication that affects the central nervous system and is used to treat conditions such as ADHD and narcolepsy.

Caffeine

A central nervous system stimulant found in coffee, tea, and various other foods and drinks, known to boost alertness and energy levels.

Cardiovascular Functioning

The performance of the heart and blood vessels in circulating blood throughout the body, essential for delivering oxygen and nutrients to tissues and removing waste products.

Cerebral Cortex

The outer layer of the brain, involved in high-level functions such as sensation, voluntary muscle movement, and thought.