Nabisco Used a Freestanding Rack in the Shape of a Bus

question 112

Multiple Choice

Nabisco used a freestanding rack in the shape of a bus to promote its Ritz and other cracker products. The goal of the sales promotion was to maximize consumers' attention to lunch box and after-school snacks. The "bus," which provided storage for the featured products, was placed in a high-traffic area of U.S. grocery stores. This type of sales promotion is referred to as a

• A) sample.
• B) freestanding insert.
• C) point-of-purchase display.
• D) premium.
• E) deal.

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Definitions:

Formal Operational

The stage of cognitive development, according to Piaget, that enables abstract, logical, and systematic thinking, typically emerging in adolescence.

Hypothetically

Involves discussing, reasoning, or theorizing based on conjecture or a supposition, rather than concrete evidence.

Metacognition

The awareness and understanding of one’s own thought processes, often referred to as "thinking about thinking."

Formal Operations

The stage of cognitive development, according to Piaget, starting around age 12, where individuals develop the ability to think abstractly, logically, and systematically.