Ben & Jerry's Mission-Driven Approach Led the Company to Successfully

question 122

Multiple Choice

Ben & Jerry's mission-driven approach led the company to successfully implement many highly creative organizational and marketing strategies. One example is

• A) ISO 9000, promoting the quality concept through its commitment to making the finest ice cream from the best ingredients.
• B) "linked prosperity," which encourages the success of all constituents including employees.
• C) Regeneration Nation, generating enough revenue for the firm to be a completely nonprofit organization.
• D) Give and Go, donating 10 percent of its net profits to local charitable causes and an additional 5 percent to support producers that practice sustainable farming.
• E) elimination of single-use plastic by discontinuing the offering of plastic straws and spoons.

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Definitions:

Socialization

The process through which individuals learn skills, knowledge, values, motives, and roles appropriate to their positions in a group or society.

Distribution

The process of distributing or spreading something, often related to the supply of goods to various places for sale.

Negative Consequences

Unfavorable results or outcomes that occur as a direct or indirect result of an action or decision.

Intense and Long-lasting

Describing emotions, experiences, or processes that are powerful and extend over a considerable period of time.