One of the Strengths Inherent in the Use of the BCG

question 14

Multiple Choice

One of the strengths inherent in the use of the BCG business portfolio analysis is that it

• A) is based solely on company perception rather than actual data.
• B) considers all factors that might impact an SBU's value to an organization.
• C) acts as a strong motivational tool for employees in SBUs that have been labeled "dogs" or "question marks."
• D) forces a firm to place each of its SBUs in the growth-share matrix, which in turn suggests which SBUs will be cash producers or cash users in the future.
• E) identifies specific marketing strategies and marketing tactics on how to solve SBU shortcomings.

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Definitions:

Acid Rain

Precipitation that contains a high level of sulfuric or nitric acids, often due to air pollution from burning fossil fuels.

Emotional Intelligence

A capacity for recognizing our own feelings and those of others, motivating ourselves, and managing emotions well in ourselves and in our relationships.

Disruptive Impulses

Behaviors or thoughts that interrupt traditional processes or established norms, potentially leading to innovation or change.

Empathize

means to understand and share the feelings of another person, crucial for building rapport and effective communication in personal and professional settings.