Because an Organization Has Limited Influence on Market Growth Rate

question 297

Multiple Choice

Because an organization has limited influence on market growth rate, its main alternative for moving an SBU on the portfolio analysis matrix is to try to change its relative market share. The most likely way for a company to turn a question mark into a star rather than a dog is to

• A) divert funds to other SBUs.
• B) reduce advertising for it.
• C) inject cash into it.
• D) reduce the feature set for it.
• E) decrease the market growth rate.

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Definitions:

Ventrogluteal

Referring to an area on the body used for intramuscular injections, considered safer due to fewer blood vessels and nerves.

Dorsal Gluteal

Referring to the upper portion of the buttocks, a site for intramuscular injections.

Deltoid

A large, triangular muscle covering the shoulder joint that is responsible for lifting the arm and giving the shoulder its range of motion.

Aspiration

The act of drawing in or out using a sucking motion, especially the inhalation of foreign objects into the respiratory tract.