Which of the Following Is Not One of the Four

question 152

Multiple Choice

Which of the following is not one of the four principles that underlie the strategic marketing process?

• A) Competitors change and react.
• B) Customers are different.
• C) Organizational resources are limited.
• D) Customers change.
• E) Management changes.

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Definitions:

Corporate Social Responsibility

A business model where companies integrate social and environmental concerns in their operations and interaction with stakeholders.

Proactive

Taking initiative and action to anticipate and prevent potential problems or to capitalize on opportunities ahead of time.

Reactive

Responding to events or situations rather than initiating or preventing them.

Ethical Conduct

Ethical conduct involves behavior that adheres to accepted standards of integrity, honesty, and fairness in professional and personal actions.