Comparative Advertisements

question 317

Multiple Choice

Comparative advertisements

• A) are illegal in the United States.
• B) are disliked by most consumers and thus attract negative attention for the advertiser's brand.
• C) need market research to provide legal support for their claims.
• D) are a form of institutional advertising.
• E) are rarely constructed to be persuasive.

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Definitions:

Lewis Structure

A graphical representation of the valence electrons of atoms in a molecule, showing how the electrons are arranged around atoms.

Acetic Acid

An organic compound with the formula CH3COOH, known as the main component of vinegar besides water.

Line-Angle Formula

A simplified diagrammatic method of representing organic molecules, where lines represent bonds and the ends of lines or vertices represent carbon atoms, with heteroatoms (non-carbon atoms) usually labeled.

Compound

A compound consisting of two or more elements that are chemically united in a constant ratio.