Media Buyers Use Many Terms to Help Select the Right

question 50

Essay

Media buyers use many terms to help select the right media for an advertising campaign. Define reach, rating, frequency, gross rating points (GRPs), and cost per thousand (CPM).

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Definitions:

Year 2

Generally refers to the second year in a given context, such as the second year of a company's operations or a multi-year study.

Times Interest Earned Ratio

A financial metric used to measure a company's ability to meet its debt obligations, calculated by dividing earnings before interest and taxes (EBIT) by interest expenses.

Return On Total Assets

measures a company's earnings before interest and taxes (EBIT) relative to its total assets, indicating efficiency in using assets to generate profits.

Times Interest Earned Ratio

A financial metric that measures a company's ability to pay its interest expenses on outstanding debt with its earnings before interest and taxes.