Examlex
Media buyers use many terms to help select the right media for an advertising campaign. Define reach, rating, frequency, gross rating points (GRPs), and cost per thousand (CPM).
Correct Rejections
In signal detection theory, instances where an individual correctly identifies the absence of a signal.
Yea-Sayers
Individuals who tend to agree with or affirm propositions without significant criticism or skepticism, often to maintain harmony or avoid conflict.
Sensory Information
Data received by the senses (sight, hearing, touch, taste, and smell) that is then processed by the brain.
Brain Organizes
The process by which the brain structures and arranges information and sensory inputs to make sense of the world.
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