A Fidelity Investments Ad Highlights the Advantages of Its Online

question 60

Multiple Choice

A Fidelity Investments ad highlights the advantages of its online trading service relative to Schwab, E*TRADE, and TD Ameritrade. What type of product advertisement is the Fidelity Investments ad?

• A) reminder
• B) pioneering
• C) reinforcement
• D) comparative
• E) parallel

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Definitions:

Journal Entry

A record in the books of accounts that documents a financial transaction with a date, accounts affected, and amounts to be debited or credited.

Fair Value

An estimate of the market price of an asset or liability based on current conditions and available market information.

Journal Entry

A record of a financial transaction in the accounting system, showing debits and credits.

Property

Assets owned by an individual or a business, encompassing both tangible (land, buildings) and intangible (patents, trademarks) items.