The Type of Appeal Used to Suggest to the Consumer

question 82

Multiple Choice

The type of appeal used to suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or service, a change in behavior, or a reduction in the use of a product is referred to as

• A) an authoritarian appeal.
• B) a coercive appeal.
• C) a consequence appeal.
• D) a guilt appeal.
• E) a fear appeal.

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Definitions:

Tax Revenue

Income that is gained by governments through taxation, which is then used to fund public services and government obligations.

White Water Rafting

an adventurous outdoor activity which involves navigating rivers or waterways with varying degrees of rough water or rapids in a raft.

Unit Cost

The expenditure a business incurs in the production, storage, and distribution of an individual unit of a certain product or service.

Deadweight Loss

A loss of economic efficiency that occurs when the optimal quantity of a good is not produced.