Which of These Is an Important Guideline When Using a Fear

question 12

Multiple Choice

Which of these is an important guideline when using a fear appeal?

• A) Ensure the advertisement is still appropriate for viewing by children.
• B) Make the appeal so strong that it appears humorous.
• C) Don't make the appeal so strong that consumers will want to tune out the advertisement.
• D) Avoid any reference to death or dying.
• E) Make sure to emphasize that the outcome rests in the viewers' hands.

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Definitions:

Knowledge

The factual information, understanding, and skills acquired through experience or education; the theoretical or practical understanding of a subject.

Time Management Skills

The abilities that allow an individual to use their time productively and efficiently, prioritizing tasks and setting aside time for personal and professional growth.

Needs Assessment

A process used to determine and address gaps between current conditions and desired conditions or wants.

Performance Improvement

The process of identifying, analyzing, and improving existing business processes to optimize performance, increase efficiency, or meet new quotas or standards.