Which of These Is an Important Guideline When Using a Fear

question 12

Multiple Choice

Which of these is an important guideline when using a fear appeal?

• A) Ensure the advertisement is still appropriate for viewing by children.
• B) Make the appeal so strong that it appears humorous.
• C) Don't make the appeal so strong that consumers will want to tune out the advertisement.
• D) Avoid any reference to death or dying.
• E) Make sure to emphasize that the outcome rests in the viewers' hands.

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Definitions:

Persona

An individual's social facade or front that reflects the role they are expected to play in public or in specific contexts.

Latency Period

In psychoanalytic theory, a phase of child development where sexual urges are repressed, focusing energies on other aspects such as social interactions and intellectual skills.

Generativity

A stage of psychosocial development focusing on caring for others and contributing to society, typically associated with middle adulthood.

Identity Confusion

A developmental stage or crisis characterized by uncertainty about oneself and one’s place in the world.