In a ________, the Test Ad Is Placed in a Collection

question 13

Multiple Choice

In a ________, the test ad is placed in a collection with several other ads, and consumers are asked to read through the collection. Afterward, subjects are asked for their impressions of the ads on several evaluative scales.

• A) theater test
• B) range test
• C) group test
• D) portfolio test
• E) jury test

---

Definitions:

Appendicitis

Inflammation of the appendix, a small pouch attached to the large intestine, which can become a medical emergency if not treated.

Type 2 Diabetes

A chronic condition characterized by insulin resistance or deficiency, leading to elevated glucose levels in the blood.

Retina

The light-sensitive layer at the back of the eye that captures images and sends them to the brain through the optic nerve.

Kidneys

Vital organs in vertebrates, including humans, that function to filter waste from the blood, balance body fluids, and regulate blood pressure.