The Type of Appeal Used to Imply Either Directly or Subtly

question 171

Multiple Choice

The type of appeal used to imply either directly or subtly that the product is more fun or exciting than competitors' offerings is referred to as

• A) an authoritarian appeal.
• B) a coercive appeal.
• C) an energy appeal.
• D) a humorous appeal.
• E) a sex appeal.

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Definitions:

Observational Learning

The process of learning by watching the actions of others and the consequences of those actions, also known as social learning.

Higher-order Conditioning

Higher-order conditioning is a process in behavioral psychology where a stimulus that was previously neutral becomes conditioned by being paired with an already conditioned stimulus.

Conditioned Fear

A learned response to a previously neutral stimulus that has been repeatedly paired with an aversive stimulus.

Santa Claus

A mythical figure associated with the celebration of Christmas, known for delivering gifts to children around the world.