One Disadvantage of Using Directories as an Advertising Medium Is

question 32

Multiple Choice

One disadvantage of using directories as an advertising medium is that

• A) there is public concern over environmental impact of print versions.
• B) the marketer cannot control the exact message that is published.
• C) the ads are perishable.
• D) few households with telephones have them.
• E) they have high delivery costs.

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Definitions:

Automatic Processing

The carrying out of a cognitive task with minimal resources. Typically, automatic processing occurs without intention, interferes minimally with other cognitive tasks, and might not involve conscious awareness.

Color Recall

The ability to remember colors accurately, often tested in memory and perception studies.

Brain Damage

Physical injury to the brain that impairs its functions, possibly permanently or temporarily, affecting cognition, physical abilities, or emotion.

Cognitive Processes

Mental activities involved in the acquisition, storage, retrieval, and use of knowledge.