One Disadvantage of Using Directories as an Advertising Medium Is

question 32

Multiple Choice

One disadvantage of using directories as an advertising medium is that

• A) there is public concern over environmental impact of print versions.
• B) the marketer cannot control the exact message that is published.
• C) the ads are perishable.
• D) few households with telephones have them.
• E) they have high delivery costs.

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Definitions:

Satisfy Demand

The process of meeting customers' needs and desires for products or services through successful production and distribution strategies.

Customer Service Levels

Metrics or standards used to evaluate the quality of service provided to customers, influencing satisfaction and loyalty.

Backlog/stockout Quantity

Backlog/stockout Quantity refers to the volume of orders delayed due to unavailability of stock, signifying a gap between supply and demand.

Acinar Cell

A type of cell in the pancreas that produces digestive enzymes, which are secreted into the small intestine.