When Employing a Push Strategy, a Manufacturer

question 226

Multiple Choice

When employing a push strategy, a manufacturer

• A) advertises a great deal to its wholesalers, retailers, and ultimate consumers with the use of nationwide advertising campaigns.
• B) directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product.
• C) forces a retailer to promote its products by placing national ads in local newspapers.
• D) directs its efforts in the form of advertising and sales promotions to ultimate consumers to encourage them to ask the retailer for the product.
• E) directs retailers to promote one product over another to help balance fluctuations in inventory.

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Definitions:

Polarized Light

Light waves in which the vibrations occur in a single plane.

Racemic Mixture

A mixture containing equal amounts of left- and right-handed enantiomers of a chiral molecule, showing no optical activity as a whole.

Enantiomers

Stereoisomers that are mirror images of each other but cannot be superimposed, differing in the configuration around one or more chiral centers.

Phantasmidine

A chemical compound naturally occurring in some amphibian species, known for its bioactive properties.