If You Ordered a TV Commercial to Run on a Local

question 64

Multiple Choice

If you ordered a TV commercial to run on a local TV program that could reach 500,000 households for a cost of $1,000, what would your CPM be?

• A) $0.50
• B) $2.00
• C) $2.50
• D) $4.50
• E) $5.00

---

Definitions:

Archival Research

A research method that involves the study of historical records and documents to gather data and test hypotheses.

Dairy Research

Scientific study focused on dairy products and their production, including aspects such as cattle health, milk yield, and product development.

Social Behavior

Actions among individuals that are influenced by, and impact, the social environment, including cooperation, competition, and aggression.

Field Experiments

Research studies conducted in natural setting rather than in a lab, allowing more generalizable findings.