One Disadvantage of Using the Internet as an Advertising Medium

question 159

Multiple Choice

One disadvantage of using the Internet as an advertising medium is that

• A) as a relatively new medium, it has attracted limited use.
• B) it is difficult to translate messages that can be used in social media networks such as Facebook and Twitter.
• C) it can be complicated with many search, display, and payment options.
• D) it often creates more traffic than a firm can actually handle.
• E) pay-per-click search ads on Google are expensive and ineffective.

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Definitions:

Canadians

Citizens of Canada or individuals living in Canada, known for their diverse culture and inclusive society.

Work

A task or series of tasks performed to meet a goal or purpose, often to produce goods or services in exchange for payment.

Report

A structured document or presentation that provides information or analysis on a specific subject, often for decision making or accountability.

Behaviour

Behaviour encompasses the actions and mannerisms made by individuals, organisms, or systems in response to external stimuli or their environment.