One Disadvantage of Using the Internet as an Advertising Medium

question 159

Multiple Choice

One disadvantage of using the Internet as an advertising medium is that

• A) as a relatively new medium, it has attracted limited use.
• B) it is difficult to translate messages that can be used in social media networks such as Facebook and Twitter.
• C) it can be complicated with many search, display, and payment options.
• D) it often creates more traffic than a firm can actually handle.
• E) pay-per-click search ads on Google are expensive and ineffective.

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Definitions:

Curve Following

The practice of tracing the path or line that best fits the pattern of a dataset, often used in trend analysis.

Sample Variance

The measure of variation or spread within a sample set of data, calculated by averaging the squared deviations from the sample mean.

Population Variance

A measure of the dispersion of a set of data points in a population from their mean value, representing how spread out the population values are.

Unbiased Estimator

A statistical estimator whose expected value equals the true value of the parameter it estimates.