Which of These Statements Regarding Transit Advertising Is Most Accurate

question 80

Multiple Choice

Which of these statements regarding transit advertising is most accurate?

• A) The growth in mass transit is declining in major cities.
• B) In heavy travel times, when audiences are the largest, transit advertising is not conducive to reading advertising copy.
• C) Selectivity in transit advertising is unavailable to advertisers that want to buy space by neighborhood or bus route.
• D) Transit advertising is creating safety hazards as people are busy reading the copy and not paying attention while driving.
• E) Transit advertising is a form of indoor advertising in stadiums, arenas, etc.

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Definitions:

Sample Variance

A measure of the dispersion or variability within a sample dataset, indicating how much the individual data points differ from the sample mean.

Population Variance

A measure of the dispersion of a set of data points in a population, calculated as the average of the squared distances of each data point from the population mean.

Unbiased Estimator

A statistical estimator that, when applied repeatedly to numerous samples, gives correct parameter values on average.

Consistent Estimator

A statistical property where an estimator approaches the true parameter value as the sample size increases indefinitely.