When an English Speaker Reads the KFC Slogan "Finger-Lickin' Good!

question 159

Multiple Choice

When an English speaker reads the KFC slogan "Finger-lickin' good!" he or she interprets this as an indication that the food tastes very good. When this slogan was translated into Chinese, the Chinese speaker interprets the same words as "eat your fingers off!" The different interpretations of the ad are primarily due to differing

• A) product consumption behaviors.
• B) fields of experience.
• C) channels of communication.
• D) educational systems.
• E) advertising appeals.

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Definitions:

Stakeholders

Individuals or groups with an interest or stake in the success of a project, business, or enterprise, including customers, employees, investors, suppliers, and the community.

Ethical Issue

a problem or situation that requires a person or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).

Counterfeit Goods

Fake products that are made to look genuine in order to deceive consumers.

Misleading Warranties

Guarantees or promises made by a seller that are untrue or deceptive, leading consumers to have incorrect expectations about a product.