For Marketers, the Primary Objective of Coupons Is to

question 305

Multiple Choice

For marketers, the primary objective of coupons is to

• A) increase foot traffic in supermarkets.
• B) encourage repeat purchases.
• C) encourage trial.
• D) retaliate against competitor's actions.
• E) minimize brand-switching.

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Definitions:

Accumulated Knowledge

refers to the body of information and understanding one has gathered over time through experience or education.

Gender

The social and cultural roles, behaviors, activities, and attributes that a given society considers appropriate for men, women, and other gender identities.

Multitasking

The ability to perform multiple tasks simultaneously or switching back and forth from one thing to another.

Analytic Intelligence

One aspect of human intelligence that involves the ability to analyze, evaluate, judge, compare, and contrast information.