When a Representative for Pfizer Calls on Doctors to Explain

question 163

Multiple Choice

When a representative for Pfizer calls on doctors to explain the benefits of its newest drug to treat type II diabetes, she is engaging in

• A) primary sales.
• B) sales promotion.
• C) public relations.
• D) personal selling.
• E) coercive marketing.

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Definitions:

Marginal Cost Curve

A graphical representation showing how the cost of producing one additional unit of a good changes as the production volume varies.

Total Product

The overall quantity of output that a firm produces, typically measured within a specific time period under given levels of input.

Marginal Cost

The additional cost incurred in the production of one more unit of a good or service.

Marginal Product

The additional output that is produced by employing one more unit of a particular input, while holding other inputs constant.