When a Representative for Pfizer Calls on Doctors to Explain

question 163

Multiple Choice

When a representative for Pfizer calls on doctors to explain the benefits of its newest drug to treat type II diabetes, she is engaging in

• A) primary sales.
• B) sales promotion.
• C) public relations.
• D) personal selling.
• E) coercive marketing.

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Definitions:

Flotation Costs

The expenses incurred by a company in issuing new securities, including legal, accounting, and underwriting fees.

WACC

Abbreviation for Weighted Average Cost of Capital, a calculation of a firm's cost of capital in which each category of capital is proportionately weighted, reflecting the cost of each type of capital (debt, equity, etc.) to the overall business.

Debt-Equity Ratio

A financial benchmark illustrating the ratio of debt to equity used in asset financing for a company.

Tax Rate

The tax obligation calculated as a percentage of income for private individuals or companies.