Michael Angelo's Pepperoni Mini Calzones Are Easy-To-Prepare Snacks, but the Manufacturer

question 175

Multiple Choice

Michael Angelo's Pepperoni Mini Calzones are easy-to-prepare snacks, but the manufacturer believes customers are not buying the product as predicted because they are unfamiliar with calzones. The manufacturer is interested in employing a sales promotion technique that will communicate the ease of preparation and encourage customers to try the product. Which method would it most likely employ?

• A) Advertise on television showing a mother preparing the snack in less than 60 seconds in the microwave.
• B) Provide a premium to build customer goodwill by receiving reduced-price merchandise.
• C) Have a sign that will be placed on the grocer's freezer where the product is offered for sale.
• D) Use a rebate to encourage customers to purchase the snack and increase customer confidence in the product.
• E) Use a demonstrator hired by the company to prepare the snack in a grocery store and give away samples of the snack to shoppers as they pass by.

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Definitions:

Social Norms

Unwritten rules that govern the behavior of individuals within a society or group, influencing how people act in specific situations.

Unlearned Instinct

Pertains to an innate behavior or response that an organism is born with, not acquired through learning or experience.

Human Aggression

Behaviours or actions by a person meant to harm or intimidate another person.

Amygdala

A part of the brain involved in emotional processing, including fear, anxiety, and aggression.