All of These Statements Are True About Using Humorous Appeals

question 256

Multiple Choice

All of these statements are true about using humorous appeals in advertising except which?

• A) Humorous content automatically improves the reach of an advertisement.
• B) Some studies suggest that humor wears out quickly, losing the interest of consumers.
• C) Humor's effectiveness may vary across cultures if used in a global campaign.
• D) The use of humor is widespread in advertising and can be found in many product categories.
• E) Advertisers believe that humor improves the effectiveness of their ads.

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Definitions:

Strategic Focus

The concentration of an organization's efforts and resources on a specific, clearly defined strategic direction or goal to gain a competitive advantage.

Specialized Expertise

The high level of skill or knowledge in a particular area that sets individuals or organizations apart from others.

Strategic Control

A process used by organizations to monitor and adjust their strategies to meet their goals and respond to internal and external changes.

Employee Morale

The overall outlook, attitude, satisfaction, and confidence that employees feel at work, which directly affects their productivity and company loyalty.