In Television or Radio Advertising, Rating Refers to

question 126

Multiple Choice

In television or radio advertising, rating refers to

• A) the number of different people or households exposed to an advertisement who then buy the offering that was advertised.
• B) the average number of times a person in the target audience is exposed to a message or advertisement.
• C) the percentage of households in a market that are tuned to a particular television or radio station.
• D) a commonly used reference number an advertiser calculates (reach multiplied by frequency) to determine whether it has achieved its advertising objectives.
• E) the percentage points of market share a firm garners for its advertisements relative to its competitors.

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Definitions:

Favorite Feature

A particularly liked or preferred aspect, characteristic, or component of something.

Bookmark Feature

A tool in digital devices and software that allows users to save specific locations within electronic documents for quick retrieval.

Publicly Filed Document

A document that has been legally submitted and recorded in a public office, making it accessible to the general public.

Firsthand Knowledge

Information or evidence directly acquired through one's own senses or experiences, without intermediary sources.