In Planning and Obtaining Publicity, a Frequently Used Tool Is

question 83

Multiple Choice

In planning and obtaining publicity, a frequently used tool is the ________, which is an announcement regarding changes in the company or the product line.

• A) trade announcement
• B) news release
• C) infomercial
• D) news conference
• E) public trade announcement

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Definitions:

Operating Segments

Components of an enterprise that engage in business activities from which it may earn revenues and incur expenses, whose operating results are regularly reviewed by the entity's chief operating decision maker.

Financial Reporting

The process of disclosing financial results and related information to stakeholders and the public, typically through formal documents.

Reportable Segments

Portions of a business that have distinct financial information available and are regularly reviewed by the company's management for decision-making purposes.

GAAP

Generally Accepted Accounting Principles, which are a set of rules encompassing the details, complexities, and legalities of business and corporate accounting.