Describe the Three Forms of Product Advertisements

question 223

Essay

Describe the three forms of product advertisements. What are their objectives?

Identify the link between social responsibility and business profitability.

Recognize legal and ethical responsibilities of businesses.

Learn about the role of corporate citizenship and its activities.

Understand consumer rights and business responsibility towards consumer protection.

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Definitions:

Niche Marketing

A targeted marketing strategy focusing on a specific segment of the market, tailor-made to satisfy the unique needs and preferences of that segment.

Marketing Mix

A set of controllable marketing variables comprising product, price, place, and promotion that a firm uses to pursue its marketing objectives in the target market.

Cognitive Dissonance

The state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behavioral decisions and attitude change.

Post-purchase Stress

The anxiety or concern felt by consumers after making a purchase, typically due to doubts about the decision or the product's performance.