Which of These Is a Weakness of Direct Marketing

question 83

Multiple Choice

Which of these is a weakness of direct marketing?

• A) high absolute costs
• B) declining customer response rates
• C) inconsistent messages from salespeople
• D) difficult to get media cooperation
• E) easily duplicated and can easily lead to promotion wars

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Definitions:

Book Value

The net value of a company's assets as listed on the balance sheet, calculated by subtracting liabilities from total assets.

Commercial Substance

A concept indicating that a transaction significantly changes the economic position or cash flows of the parties involved, beyond mere contractual obligations.

Trade-in Allowance

The amount credited to the buyer by the seller for a traded item, reducing the cost of the new purchase.

Book Value

The net value of a company's assets found on its balance sheet, and is calculated by subtracting liabilities from the total assets.