In Marketing Terminology, the Current Trend of Consumers Moving to Streaming

question 97

Multiple Choice

In marketing terminology, the current trend of consumers moving to streaming options to view TV programming and other video is known as

• A) the Internet of Things (IoT).
• B) over-the-top (OTT).
• C) stream-it-all (SIA).
• D) advanced technology packaging (ATP).
• E) device-ready programming (DRP).

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Definitions:

Regression Equation

A statistical formula that models the relationship between a dependent variable and one or more independent variables, predicting values within a dataset.

Advertising

The activity or profession of producing advertisements for commercial products or services, aimed at influencing the buying behavior of consumers.

Regression Lines

lines of best fit used in statistical analysis to represent the relationship between a dependent variable and one or more independent variables.

Cause-and-effect Relationships

A relationship in which one event (the cause) makes another event happen (the effect), often used in problem-solving and decision-making to identify the root causes of issues.