Figure 18-2 -To Communicate with Consumers, a Company Can Use One or One

question 283

Multiple Choice

Figure 18-2
-To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure 18-2 above, the promotional element labeled Box A represents

• A) advertising.
• B) personal selling.
• C) public relations.
• D) sales promotion.
• E) direct marketing.

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Definitions:

Interview

A formal meeting in which one or more persons question, consult, or evaluate another person.

Competitors

Entities or individuals that are in the same industry or field, vying for the same market share or audience attention.

Processor

The central unit within a computer that performs the calculation, execution, and processing of data.

RAM

Short for Random Access Memory, it's a form of computer memory that can be read and changed in any order, typically used to store working data and machine code.