During the Implementation Phase of an IMC Program, a Firm

question 270

Multiple Choice

During the implementation phase of an IMC program, a firm will pretest the promotion and

• A) posttest the promotion.
• B) design the promotion.
• C) state the mission.
• D) carry out the promotion.
• E) identify possible advertising or promotional firms.

Understand the principles and strategies for delivering bad news in business communications.

Identify and utilize various formats (direct and indirect) for communicating bad news.

Recognize the importance and components of an effective apology in a professional setting.

Demonstrate the ability to craft effective buffers in preparing the reader for bad news.

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Definitions:

Motivator

An internal or external factor that provides the incentive or reason for someone to act or behave in a certain manner.

Performance

The act of carrying out a task or the level of efficiency and effectiveness with which this task is completed.

Piece-rate Pay

A compensation system where workers are paid based on the quantity of items produced or tasks completed.

Merit Pay

A compensation strategy that rewards employees based on their performance or achievements, often measured through evaluations or achievement of set goals.