During the Implementation Phase of an IMC Program, a Firm

question 270

Multiple Choice

During the implementation phase of an IMC program, a firm will pretest the promotion and

• A) posttest the promotion.
• B) design the promotion.
• C) state the mission.
• D) carry out the promotion.
• E) identify possible advertising or promotional firms.

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Definitions:

Total Fertility Rate

The average number of children a woman is expected to give birth to during her lifetime, based on current birth rates.

Kerala

A state on the southwestern coast of India, noted for its high literacy rates, robust health services, and strong social welfare policies.

Public Relations

The professional maintenance of a favorable public image by a company, organization, or famous person.

Economic Burden

The financial impact of an event, policy, or situation, particularly in terms of costs incurred or resources expended.