Jane Westerlund Owns a Small Retail Picture Frame Store in a Local

question 180

Multiple Choice

Jane Westerlund owns a small retail picture frame store in a local strip mall. She just bought 10 picture frames from a promising woodworker for $36 each. Based on market conditions, she planned to sell them for $100 each. Recently, however, sales have been a bit slow. Jane decides to reduce the price for the frames to $80. What is her maintained markup in dollar terms?

• A) $100
• B) $20
• C) $44
• D) $64
• E) $0

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Definitions:

ATC

Average Total Cost, the sum of all costs divided by the quantity of output produced, a key concept in economics for understanding profitability at different production levels.

Long Run

A period of time in economics during which all factors of production and costs are variable, allowing full industry adjustment.

Output

The overall output of products or services from a business, industry, or national economy.

ATC Curve

Refers to the Average Total Cost curve in economics, which depicts how the total costs per unit of output change as the level of production is altered.