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Total cost refers to
Clientele Effect
The theory that a company's stock price changes according to the demands and preferences of its existing shareholder base.
Dividend Policy
A company's approach to distributing profits back to its shareholders through dividends.
Capital Gains
The increase in value of an asset or investment over its purchase price, which becomes realized upon the sale of the asset.
Ex-dividend Date
The date on which stocks are traded without the right to receive the next dividend payment, determining who will receive the dividend.
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