Which of These Statements Regarding Pricing Objectives Is Most Accurate

question 149

Multiple Choice

Which of these statements regarding pricing objectives is most accurate?

• A) Pricing objectives are similar to core values in that there is little to no change in them over time.
• B) Pricing objectives may change depending on the segments in which a company is doing business.
• C) Pricing objectives may change depending upon the cost of advertising.
• D) Pricing objectives are established exclusively by the marketing department.
• E) Pricing objectives are extremely sensitive to even the slightest change in the local economy.

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Definitions:

Face-to-Face

Direct interaction between two or more people in the same physical location.

Tangible Objects

Items that have a physical presence and can be perceived by touch.

Product Utility

Refers to the value or satisfaction a consumer derives from the use of a product or service, encompassing aspects like form, time, place, and possession utility.

Marketspace

The digital counterpart to a physical marketplace, where transactions are facilitated online through the internet.