To Help Consumers Assess and Compare Services, Marketers Try to Make

question 54

Multiple Choice

To help consumers assess and compare services, marketers try to make them tangible or

• A) temporal.
• B) consistent.
• C) adaptable.
• D) measurable.
• E) show the benefits of using the service.

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Definitions:

Smoking Cessation

A health strategy aimed at assisting individuals to stop smoking and overcome addiction to nicotine.

Healthy Snacks

Nutritious food items that are intended to be eaten between meals to satisfy hunger in a healthful way.

Catecholamines

Chemical compounds, including epinephrine and norepinephrine, which are produced by the adrenal glands and function as neurotransmitters and hormones, playing key roles in the body's response to stress.

Cortisol

A steroid hormone produced by the adrenal glands, often released in response to stress and low blood-glucose concentration.