To Help Consumers Assess and Compare Services, Marketers Try to Make

question 54

Multiple Choice

To help consumers assess and compare services, marketers try to make them tangible or

• A) temporal.
• B) consistent.
• C) adaptable.
• D) measurable.
• E) show the benefits of using the service.

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Definitions:

Person-Centered Therapy

A psychological approach that emphasizes the importance of the individual's subjective experience and the therapeutic relationship, based on principles of empathy, congruence, and unconditional positive regard.

Behavior Therapies

A range of therapies that focus on changing maladaptive behaviors through techniques such as conditioning and reinforcement.

Emotional Flooding

A state where an individual feels overwhelmed by emotions to the point where it becomes difficult to think clearly or react rationally.

Genuineness

In therapeutic relationships, it refers to the therapist's ability to be authentic and transparent with their feelings and thoughts.