Integrating the Service Component of the Marketing Mix with Efforts

question 178

Multiple Choice

Integrating the service component of the marketing mix with efforts to influence consumer demand is referred to as

• A) customer management.
• B) internal marketing.
• C) product management.
• D) capacity management.
• E) seven Ps of services marketing.

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Definitions:

Debiting

The act of recording an entry on the left side of an account, indicating an increase in assets or expenses or a decrease in liabilities, equity, or revenue.

Alphabetical Order

A method of sorting by arranging items according to the sequence of the letters in the English alphabet.

Accounts Payable

Liabilities or amounts owed by a business to its creditors or suppliers for goods or services that have been received but not yet paid for.

T Account

The simplest form of an account, which consists of an account title, a debit side, and a credit side.