Which of These Statements Regarding Service Branding Is Most Accurate

question 202

Multiple Choice

Which of these statements regarding service branding is most accurate?

• A) Unlike products, services do not use subbranding.
• B) Service providers must include the word service in their brand names to assure that customers are not purchasing a tangible product.
• C) Service firms with a well-established brand reputation will find it easier to introduce new services than those without a brand reputation.
• D) Many consumers are suspicious of service providers that offer too many service line extensions.
• E) Many service organizations, such as banks, hotels, and restaurants, do not rely heavily on branding because of the extent to which they are people-, not equipment-based services.

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Definitions:

Virtual Healthcare Class

An online educational or instructional class focused on health-related topics, leveraging digital technology to facilitate learning from any location.

Member Composition

The demographic and characteristic makeup of individuals within a group, organization, or community.

Informal Structure

The network of personal and social relationships that naturally forms within an organization, operating alongside the formal structure.

Focus

The concentration and attention on a specific task or objective, minimizing distractions to achieve a set goal.