Which of These Statements Regarding Service Branding Is Most Accurate

question 202

Multiple Choice

Which of these statements regarding service branding is most accurate?

• A) Unlike products, services do not use subbranding.
• B) Service providers must include the word service in their brand names to assure that customers are not purchasing a tangible product.
• C) Service firms with a well-established brand reputation will find it easier to introduce new services than those without a brand reputation.
• D) Many consumers are suspicious of service providers that offer too many service line extensions.
• E) Many service organizations, such as banks, hotels, and restaurants, do not rely heavily on branding because of the extent to which they are people-, not equipment-based services.

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Definitions:

Career Path

A progression or series of jobs and roles that a person undertakes throughout their working life.

Extraversion

A personality trait characterized by sociability, talkativeness, assertiveness, and high amounts of emotional expressiveness.

Neuroticism

A personality trait characterized by moodiness, anxiety, fear, and other forms of emotional instability.

Conscientiousness

A characteristic of an individual that involves being orderly, reliable, productive, and having a significant adherence to responsibility.