A Billboard Showed Simply the Shape of a Bottle

question 241

Essay

A billboard showed simply the shape of a bottle. Typically consumers were able to tell that the ad was for Coca-Cola. Why were consumers able to identify the brand? Specifically, what packaging benefit does Coca-Cola use?

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Definitions:

Online Ratings

Assessments or evaluations made by consumers on websites about products, services, or businesses, usually in the form of stars or points.

TV Ratings

A measure of the size and composition of a television program's audience, used by broadcasters and advertisers to determine the program's popularity.

Satellite Radio Programming

Audio broadcasting services delivered by communications satellites, which can offer a wide variety of channels and content available across large geographical areas, often without commercials.

Neuromarketing

An area of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli, using neuroscience technology.