According to the Diffusion of Innovation Concept, Consumers Who Are

question 140

Multiple Choice

According to the diffusion of innovation concept, consumers who are venturesome, higher educated, and use multiple information sources in their adoption of products are called

• A) innovators.
• B) early adopters.
• C) the early majority.
• D) the late majority.
• E) laggards.

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Definitions:

Investment

The allocation of resources, usually money, with the expectation of generating an income or profit.

Acid Test Ratio

A stringent indicator of a company's liquidity, measuring its ability to meet short-term obligations with its most liquid assets.

Current Liabilities

financial obligations that a company owes and is expected to pay within the next year or within its normal operating cycle if longer.

Accounts Receivable

Money owed to a company by its customers for goods or services that have been delivered or used but not yet paid for.